OS 26.3 beta code hints at the arrival of end-to-end encryption for RCS. Discover how Apple is adopting the GSMA 3.0 standard ...

Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages from our WhatsApp groups and other channels, the simplicity and universal ...

Rich Communications Services (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...

Apple is preparing a major upgrade to iPhone messaging that could finally narrow the long-standing gap between iMessage and ...

Starting with the iOS 26.3 beta, Apple appears to be laying the groundwork for carriers to be able to support end-to-end ...

Messages for web is undergoing an important backend change, particularly for users on Google Fi. Instead of relying on older ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

In a surprise move, technology giant Apple says 2024 will see it adopt the RCS messaging standard that aims to eventually replace SMS, allowing for improved messaging between smartphones running ...

Apple is planning to add support for RCS 3 in iOS 26, a move that could improve messaging capabilities between iPhones and Android devices.

There’s strength in numbers. That’s something to keep in mind when considering how to safeguard the messaging channels that consumers overwhelmingly prefer to interact with retailers, banks, airlines, ...

There is already some suggestion that Apple's plan for RCS encryption involves adopting a future standard, not Google's current implementation, further delaying the day RCS interoperability meets a ...