Nielsen’s "Gauge" report for May showed that TV viewership through streaming overtook broadcast and cable combined, a new milestone in the U.S. media sector. "Streaming reached a historic milestone in ...

Although there was an expected seasonal decline in March (6%), streaming platforms boosted their share to 43.8%, a new record (up from 43.5% in February), according to the Nielsen Total TV/Streaming ...

Historians likely will recall July 2024 as the moment that forever changed television. That was the month YouTube broke not one but two Nielsen viewership records: It became the first streaming ...

Nielsen’s "Gauge" report for June showed that Netflix (NASDAQ:NFLX) notched the best monthly gains versus rival platforms and drove television viewership via streaming to record levels. The report, ...

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined When you purchase through links on our site, we may earn an affiliate ...

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming's growth has been driven by three main factors: free ...