Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

The global online education market is experiencing a "golden era" of growth, driven by AI, increased smartphone usage, and ...

As detailed in the latest report by Towards Packaging, the global translucent cosmetic packaging solutions market is forecast to grow from USD 16.20 billion in 2026 to about USD 32.38 billion by 2035, ...

SAN FRANCISCO, Jan 12 (Reuters) - Oral weight-loss drugs could account for a third or more of the overall GLP-1 market by 2030, a Novo Nordisk (NOVOb.CO), opens new tab executive said on Monday, a ...

ABSTRACT: This paper compares leisure trends between the 1950s and 1970s with subsequent developments. It shows that in the earlier period the growth in leisure time and expenditure was either shared ...

Audience segmentation is the strategic marketing process of dividing a broad target market into smaller, more manageable subgroups based on shared characteristics. This includes four primary types: ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Abstract: The present work discusses the utilization of deep learning techniques for precise dividing the audience for advertising in order to increase efficiency and effectiveness of campaigns. Hence ...

NEW YORK, NY, UNITED STATES, October 28, 2025 /EINPresswire.com/ -- SightX, the consumer insights platform that unifies the survey research process -from study design ...