#VantageOnFirstpost: India’s sneaker market is undergoing a quiet revolution. Once dominated by expensive global brands and cheap first-copy shoes, a new generation of homegrown sneaker startups is changing the game. From CHK, Comet and Gully Labs to Neeman’s and Thaely and many others, Indian brands are designing sneakers that are affordable, aspirational, and built for Indian realities — heat, dust, monsoons, and long days. Palki Sharma brings you the details. | Firstpost

11K views · 841 reactions | Introducing the First 1 sneaker, an evolution of the Maison's signature architectural heel, the Fendi First. Launching worldwide on 5 October, the style is now available exclusively in select locations and at Fendi.com. | Fendi | Facebook