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Your logo NEEDS to tell us what the business does ⚠️ When you first start your logo designing journey, you’ll have the urge to create logos that tell the audience what the business does. You’ll also have clients tell you they want for example “a hammer, pile of wood, house and a timeline of how the business started” for a construction brand all in one logo - so people know EXACTLY what the business does. The big guys aren’t widely recognised and well-known because they have everything they offer
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