Fans Lose It Over Stephen Curry’s “Shooting The Moon” Billboard Illusion in LA - BlackSportsOnline
Fans Lose It Over Stephen Curry’s “Shooting The Moon” Billboard Ill…
3 months ago
blacksportsonline.com
This Billboard Waited for the Moon… 🌕🏀 This Stephen Curry billboard didn’t go viral by accident. Designed using astronomy, moonrise angles, and perfect timing, this ad came alive on a supermoon night—making it look like Curry was literally shooting the moon. Created to promote his book Shot Ready, this campaign proves that great marketing isn’t loud, it’s precise. A powerful lesson in patience, preparation, and timing that the internet couldn’t ignore. #stephencurry #marketingstrategy #billboa
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Jeff Chen on Instagram: "This Stephen Curry billboard might be the smartest example of viral marketing we’ve seen in sports. To promote his new book Shot Ready, the team created an OOH billboard creative that blended art and science with absolute precision. A PhD astrophysicist calculated the Supermoon’s position to perfectly match Stephen Curry’s shooting arc, turning the moon into the basketball itself. For three straight nights, the billboard stunt became a live optical illusion for a picture
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