Here’s how we made our Cadbury ad with India’s biggest brand ambassador as the brand ambassador for small, local stores. This is why we’ve called it Not Just A Cadbury Ad. #Diwali #Diwali2021 #Cadbury #CadburyCelebrations #KuchAcchaHoJayeKuchMeethaHoJaaye #NotJustACadburyAd | Cadbury Celebrations
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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