1.3M views · 210 shares | The Lewis Model of cross-cultural communication explains why Germans and Italians often clash at work, why Arab teams may not appreciate Dutch directness, and why global teams misunderstand each other without meaning to. This video breaks down the three behavioural types — Linear-active, Multi-active, and Reactive — and how they impact meetings, leadership, communication, and business performance across cultures. | Rob D. Willis | Facebook